Built by someone who's been in your shoes
Built by a digital marketing specialist with nearly 20 years of experience — to give every website owner the kind of insight that usually only comes from hiring a consultant.
Matthew Boyle
Founder, BadgerAlerts — England, UK
I've spent nearly two decades working in digital marketing — running campaigns, auditing websites, and helping businesses improve their online presence. Over that time, you develop a sharp eye. I can look at a website and quickly spot what's holding it back: a technical SEO issue here, a content gap there, a competitor quietly picking up ground.
The problem is that kind of expertise doesn't scale. Most business owners are running their company — they don't have time to stay on top of everything that's happening online. And hiring someone to do it full-time isn't always an option.
At the start of 2026, I started building AI tools to do what I do — automatically. Tools that can scan a website, analyse what's going on in the wider landscape, and surface the issues and opportunities that matter. That intelligence is the foundation of BadgerAlerts.
More than just alerts
BadgerAlerts isn't just about flagging problems. The goal is education. Every alert comes with a full explanation — what's happening, why it matters, and what you can do about it. Over time, you build a real understanding of your website and how digital marketing actually works.
I want BadgerAlerts to be a platform that keeps ambitious website owners at the cutting edge — people who want to understand what's going on, not just be told what to do.
What's coming
This is just the start. As the platform grows, I'll be releasing more AI-powered tools — each one targeting a different part of your digital presence — and building out a video library to go alongside them. Practical, no-nonsense content that explains digital marketing the way a good consultant would explain it to you in person.
The ambition is a platform where the tools do the scanning, and the content gives you the knowledge to act on what you find.
More AI tools
Expanding coverage across every corner of your digital presence
Video library
Plain-English explainers on digital marketing topics that matter
Deeper insights
Richer data and trend tracking as the platform matures