AIO / GEO optimisation

YouTube is not just a social media platform — it is the second largest search engine in the world. People search for answers, tutorials, and recommendations on YouTube the same way they do on Google, and it surfaces in traditional search results too.

Google AI pulls more from YouTube than text-based blogs for tutorials, and brands with educational video libraries benefit most. Text-based blog posts are losing ground to structured, visual formats in AI search visibility.

YouTube citations in Google's AI Overviews increased by 414% overall. How-to videos jumped by 651% and visual demo-style videos by 592% — both leading all content types. YouTube is now the most-cited video source in AI Overviews, with instructional and step-by-step content favoured over opinion pieces.

From an AI optimisation standpoint, Google's own AI tools have unrestricted access to YouTube content in a way that other AI systems do not. That gives you a presence on a platform that competitors relying purely on web content may struggle to match.

YouTube also has its own authority signals, similar in principle to how Google uses PageRank to separate legitimate sites from low-quality ones. An established, active channel with genuine engagement carries weight. It is another trust signal for your brand, and one that feeds back into your broader online reputation.

A video that is just a recording with no supporting information is a missed opportunity. Add transcripts — AI systems consume a significant amount of processing to analyse raw video, so a transcript makes your content far more accessible and more likely to be used as a source. Use chapters to break the video into labelled sections. Write a proper description that explains what the video covers. Use your title accurately and specifically.

Think of it the same way you would a well-structured web page. The more context you give the platform and the algorithms around the video itself, the more likely it performs it performs.

This tip won’t suit every business, but if you have loyal customers or plenty to talk about, it’s worth considering.

Reddit has a big influence on AI search. Many AI tools rely heavily on it when they put answers together and choose what to cite.

So what people say about you on Reddit can shape what AI says about you. With your own subreddit, you steer the conversation yourself instead of leaving it to strangers who might get the facts wrong.

Take control of your story before someone else does.

Reddit is full of local communities where people talk about what’s happening in their town or city, so your business is likely to come up at some point.

Set up a Reddit monitoring tool that alerts you whenever someone mentions your brand. Then you can log in and reply, whether it’s a complaint or a compliment.

This matters more than ever. If someone posts something untrue about your business and nobody corrects it, AI tools may pick it up and repeat it as fact.

Spot it early, correct it quickly and protect your reputation.

What It Is FAQ accordions are interactive web elements that expand to reveal answers when a user clicks on a question. They allow pages to store a dense amount of structured information in a clean, compact layout.

However, many websites build these accordions using dynamic JavaScript that loads the text into the Document Object Model (DOM) only after an interactive click event occurs. Without that user interaction, the text does not exist in the rendered page code.

Why It Matters Search engine crawlers and LLM scrapers generally browse pages in a static state—they do not trigger click events or interact with collapsed elements as a human user would.

If your FAQ content requires a click to physically load into the code, search engines and AI models will treat that content as invisible. This means valuable long-tail keywords, direct answer targets, and rich context won't be indexed or used to train AI models on your brand.

And a really key important part, the type of quesiton you include in your FAQs are by definition freuqntly asked questions and are going to be the EXACT same type when prompted by the user in their LLM tool. It can be some of your most important helpful content and its hidden.

How to Check and Fix You can audit your website's FAQ components in under a minute using Chrome DevTools:

Open a page on your site with collapsed FAQs using Google Chrome.

Click to open one of the questions and copy a unique phrase from inside the answer.

Right-click anywhere on the page and select Inspect to open DevTools.

Select the Elements tab, press Ctrl + F (or Cmd + F on Mac), paste the text, and press Enter to confirm the text string appears in the source code.

Reload the page while keeping DevTools open, without clicking or interacting with the page.

Search for the exact same text string in the Elements tab again.

If the text string is missing on your second search, the component is only injecting text on a click event. To correct this, the hidden content should be rendered directly into the HTML upon initial page load, using standard CSS properties (like display: none or visibility: hidden) to handle the visual expand/collapse behavior.