Matthew Boyle
Digital marketing consultant
I'm a digital marketing consultant with around 20 years' experience helping businesses get found online and turn that visibility into leads and sales.
My background spans SEO, local search, social platforms, marketplaces and, more recently, AI search. I write the guides on this site from hands-on work, and I offer the same expertise as one-off audits or ongoing monthly support.
My experience by topic
Local SEO
I've helped local businesses rank higher in their area by fixing their Google Business Profiles, cleaning up citations and building location pages that convert. Local SEO is where a small business can beat much bigger competitors, and it's often the quickest win I see.
Read my Local SEOguide →Google Maps marketing
Maps marketing is a specialism of mine, covering Google Maps, Bing Maps and Apple Maps. I've helped businesses climb into the map pack with better profiles, regular posts and a steady flow of reviews.
Read my Google Maps marketingguide →Technical SEO
I've audited sites of all sizes for crawling, indexing and speed problems that quietly hold back rankings. I turn the findings into a prioritised fix list that a developer can work through, so the biggest problems get fixed first.
Read my Technical SEOguide →AIO and GEO optimisation
As search shifts towards AI answers, I help businesses get cited by ChatGPT, Gemini, Perplexity and Google's AI Overviews. That means clear, well-structured content, strong entity signals and mentions on the sites AI tools trust.
Read my AIO and GEO optimisationguide →Ecommerce SEO
I've worked on online stores where category and product pages are the main source of organic revenue. My focus is site structure, product schema and copy that ranks without harming conversion.
Read my Ecommerce SEOguide →Reddit marketing
Reddit rewards genuine contribution and punishes anything that looks like an advert. I help brands find the right subreddits, take part in a way the community welcomes, and pick up the search visibility Reddit threads now get on Google.
Read my Reddit marketingguide →Amazon listing optimisation
I've helped sellers improve their Amazon rankings and conversion rates through keyword research, better titles and bullet points, and A+ content that answers buyers' questions before they ask them.
Airbnb listing optimisation
I help hosts rank higher in Airbnb search and win more bookings, using the same principles as any other marketplace: strong photos, clear copy, competitive pricing and great reviews.
Read my Airbnb listing optimisationguide →YouTube search optimisation
YouTube is the world's second-biggest search engine. I help channels get found through keyword research, optimised titles and descriptions, chapters and thumbnails that earn the click.
TikTok search optimisation
More and more people search on TikTok before Google. I help brands show up in those searches with the right keywords in captions, on-screen text and profiles, plus content built around what people are actually looking for.
Read my TikTok search optimisationguide →Instagram optimisation
I help businesses grow their reach on Instagram with optimised profiles, keyword-rich captions, a Reels strategy and consistent engagement with their community.
X optimisation
I help brands and founders grow their reach on X with a clear profile, focused content pillars and an engagement routine that builds an audience over time.
Need help with your marketing?
Whether you need a one-off audit or ongoing support, get in touch and tell me what you're working on. I'll let you know honestly whether I can help.