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Guide

Reddit marketing

Matthew BoyleMatthew Boyle
Last updated: 12 June 2026

Tips and tricks for marketing on the Reddit platform.

Tip 1

New to Reddit? Don't run a campaign there yet

Reddit has one of the sharpest, most sceptical userbases on the internet. They can spot a marketer immediately — and if they do, the best case is your post gets buried. Worst case, your domain or brand gets blacklisted from subreddits permanently.

Spend a couple of months using it like a normal person first. Comment on someone's cat photo. Get into a debate in a tech forum. Post something that has nothing to do with your business. Understand how karma works, why anonymity shapes the culture, and why people there have such a low tolerance for anything that smells like promotion.

Once you actually get it, then think about marketing on it.

M

Matthew Boyle

Founder, BadgerAlerts · ~20 years in digital marketing

Matthew Boyle has over 20 years experience in digital marketing covering a wide range of topic areas. He is available for a one-off consultation or ongoing support.

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